A different kind of court culture

There is something about the Miami Open that feels… elevated. Yes, it is one of the biggest tournaments in the world. Yes, the best players are competing at the highest level. But what makes Miami different is the energy around it.

It is where tennis meets lifestyle.

Every March, the desert town of Indian Wells transforms into what tennis insiders lovingly call “Tennis Paradise.” The sun is perfect, the palm trees sway, and somewhere between the practice courts and the VIP boxes, the BNP Paribas Open becomes one of the most unexpectedly stylish stops on the global sports calendar.

Yes, there’s world-class tennis—but just as much attention goes to the outfits in the stands, the tunnel arrivals, and the glamorous entourage that travels with the sport’s biggest stars.

International Women’s Day offers a moment to pause and recognize the women who are shaping industries, redefining leadership, and building brands with vision and purpose.

In fashion especially, women founders are not just creating beautiful clothing. They are building communities, challenging traditional production models, and designing for the realities of modern life.