An International Women’s Day Reflection from Serves by L.A.
Honoring the Women Building the Future of Fashion
International Women’s Day offers a moment to pause and recognize the women who are shaping industries, redefining leadership, and building brands with vision and purpose.
In fashion especially, women founders are not just creating beautiful clothing. They are building communities, challenging traditional production models, and designing for the realities of modern life.
At Serves by L.A., this spirit feels especially close to home. Our brand was born from a belief that women deserve clothing that supports how they truly live. Moving between work, wellness, sport, family, and community with strength and grace.
Today we are highlighting a few inspiring women led fashion brands whose creativity, leadership, and craftsmanship continue to influence the industry.
Khaite
Few brands have captured the mood of modern American luxury quite like Khaite.
Founder Catherine Holstein has built a label known for refined silhouettes, luxurious fabrics, and understated strength. The brand’s aesthetic reflects a woman who values both power and softness. Tailoring balanced with fluid knitwear and elevated essentials.
Explore the brand:
https://khaite.com
Khaite’s rise is a reminder that thoughtful craftsmanship and clarity of vision still resonate deeply in fashion.
Tory Burch
Tory Burch has long been a champion of women in business. Through both her fashion brand and the Tory Burch Foundation, she has supported thousands of women entrepreneurs.
Her designs balance polish with practicality, offering pieces that move easily between professional life, travel, and everyday moments. Something modern women increasingly value.
Explore the brand:
https://www.toryburch.com
Staud
Founded by Sarah Staudinger, Staud represents a younger generation of female founders bringing playfulness and accessibility to contemporary fashion.
The brand’s confident silhouettes and approachable luxury have made it a favorite among women who want fashion that feels expressive without feeling overly serious.
Explore the brand:
https://staud.clothing
Ulla Johnson
Ulla Johnson has created a globally loved label rooted in craftsmanship and cultural appreciation.
Her designs often highlight artisanal techniques and global textile traditions, reminding the industry that fashion can celebrate both creativity and heritage.
Explore the brand:
https://ullajohnson.com
Women Supporting Women
The rise of women led brands reflects a broader cultural shift. Female founders are building companies that prioritize collaboration, sustainability, and community impact.
In many ways, the future of fashion looks more thoughtful, more inclusive, and more values driven because of these women.
At Serves by L.A., that mission resonates deeply. As a women founded brand, we believe in creating clothing that empowers women not just to look strong, but to feel supported in everything they do.
Serving Forward
International Women’s Day is not just about celebration. It is about recognition and momentum.
Behind every women founded brand is a story of vision, resilience, and courage. The courage to build something new, to challenge expectations, and to create space for others to rise.
To all the women leading businesses, raising families, building communities, and redefining success, we see you.
And we are proud to be serving alongside you.
Serves by L.A.
Consciously crafted. Purposefully produced. Designed to support women on and beyond the court.
