The Rise of U.S. Women’s Padel: Players to Watch Right Now

The Rise of U.S. Women’s Padel: Players to Watch Right Now

Padel in the United States is no longer “emerging”—it’s accelerating. With participation numbers climbing, new clubs opening, and international pathways becoming more accessible, the women’s game in particular is entering an exciting phase. In fact, the U.S. now boasts thousands of competitive players and a growing pipeline of female talent stepping onto the global stage. (Padel FIP)

At Serves by LA, we’re always looking ahead—and right now, the future of American women’s padel looks seriously promising.

🎾 The Miami Open: Where Tennis Meets Style, Heat, and High Energy

🎾 The Miami Open: Where Tennis Meets Style, Heat, and High Energy

A different kind of court culture

There is something about the Miami Open that feels… elevated. Yes, it is one of the biggest tournaments in the world. Yes, the best players are competing at the highest level. But what makes Miami different is the energy around it.

It is where tennis meets lifestyle.

The Fashion Scene at Indian Wells

The Fashion Scene at Indian Wells

Every March, the desert town of Indian Wells transforms into what tennis insiders lovingly call “Tennis Paradise.” The sun is perfect, the palm trees sway, and somewhere between the practice courts and the VIP boxes, the BNP Paribas Open becomes one of the most unexpectedly stylish stops on the global sports calendar.

Yes, there’s world-class tennis—but just as much attention goes to the outfits in the stands, the tunnel arrivals, and the glamorous entourage that travels with the sport’s biggest stars.

Celebrating Women Who Lead: Fashion Brands Built by Women

Celebrating Women Who Lead: Fashion Brands Built by Women

International Women’s Day offers a moment to pause and recognize the women who are shaping industries, redefining leadership, and building brands with vision and purpose.

In fashion especially, women founders are not just creating beautiful clothing. They are building communities, challenging traditional production models, and designing for the realities of modern life.

The Rise of Intentional Living: Where Fashion, Wellness & Court Culture Meet in 2026

The Rise of Intentional Living: Where Fashion, Wellness & Court Culture Meet in 2026

A New Season, A Softer Definition of Success Something subtle is shifting this spring. Across fashion runways, wellness spaces, and courts from Palm Beach to the Hamptons, the conversation is...
Nourishing Your Body Is the New Luxury

Nourishing Your Body Is the New Luxury

There was a time when wellness meant restriction.
More rules. More tracking. More pressure. But this season feels different.

Across fashion, fitness and culture, the conversation is shifting from discipline to nourishment. From depletion to restoration. From doing more to supporting yourself better.

Fashion Week, but make it Functional

Fashion Week, but make it Functional

Fashion Week used to be about spectacle. Sky-high heels. Street style photographers. Outfits designed to be seen, not lived in.

But something has shifted.

The new fashion conversation is not just about what looks good. It’s about what moves with you. What supports you. What aligns with your lifestyle. And increasingly, what aligns with your values.

Welcome to the era of performance luxury.

Winter Wellness is a Slower Serve

Winter Wellness is a Slower Serve

Winter in the Hamptons has a rhythm all its own. The crowds thin. The days feel quieter. The pressure to do it all softens. And in that stillness, wellness takes on a slower, more intentional pace.

This season invites us to trade intensity for consistency. To move our bodies with care. To lean into warmth, routine, and spaces that support both strength and rest. Winter wellness is not about pushing harder. It is about serving yourself better.

How Miami Turned Wellness Into a Lifestyle

How Miami Turned Wellness Into a Lifestyle

From pádel courts to Pilates studios, Miami makes wellness look effortless Miami has become one of the top wellness destinations in the US, known for its outdoor lifestyle, vibrant fitness...
The Rise of Studio to Street Dressing and Why Athleisure Brands Are Shifting Toward Everyday Luxury

The Rise of Studio to Street Dressing and Why Athleisure Brands Are Shifting Toward Everyday Luxury

The athleisure market has entered a new era one defined not only by comfort and performance but by elevated design that transitions seamlessly from workout settings to daily life. This movement, known as studio to street dressing, is reshaping how consumers think about activewear and how brands create for the modern woman.

Consumers now expect their leggings, performance tops, skirts, and layers to deliver more than function. They want clothing that looks polished enough for errands, casual meetings, dinner plans, or travel while still offering the technical qualities needed for movement based activities.

Did VOGUE just say our name?!!

Did VOGUE just say our name?!!

The best tennis brands to help ace your court style--2025 in VOGUE!  FEATURED SERVES by L.A.  "For your fix of preppy court essentials with a slightly retro spin, this activewear...
The magic behind Serves by L.A.

The magic behind Serves by L.A.

New female founded courtwear clothing brand, Serves by LA, features tennis, pickleball, and pádel attire. The timeless collection elevates athleisure whether you are on or off the court. The luxury fabrics move with your body throughout the day. Find out the inspiration behind the brand.