THE CREATORS
Driven by our obsession for fitness and health, we met on Long Island in 2017. Pivoting from our careers (nothing to do with fashion design), we silenced the recurring limiting beliefs and chose to listen to the whispers of hope & guidance instead- insert lots of meditation and breathwork. This gave us the courage to dream big about creating Serves. The journey of entrepreneurship has been one full of learnings, but with strength and resilience, Serves by L.A. was born. Because of this and so much more (we will spare you the details for the book some day), Serves represents victory. Buckle up buttercup, we are just getting started.
“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”
THE DESIGN
We started with a Pinterest mood board ... inspired by everything from the steering wheel of a vintage Porsche at Estelle Manor to a 1970’s vintage Lacoste skirt worn by Farrah Fawcett. While designing, we saw a reflection of the women we aspire to be - bold, beautiful, and confident while remaining unapologetically authentic. We call it classical- vintage- timeless- chic for the modern woman who has shit to do & wants to look good doing it.
THE PRODUCT
After months, I mean years of designing intricate details and sourcing many fabrics across the world, we found the perfect ones. Hallelujah! We personally hand-select our fabrics to ensure optimal mobility and breathability while maintaining superior quality. We move and sweat in each sample ourselves. Our goal is to ensure playing sports and everyday life not only looks good, but feels good, too. After a complicated decision- making process, we chose the USA as the base for our production, reflecting on our commitment to quality, ethics, and moral standards…and most importantly our homeland. I pledge allegiance to the flag!
THE MISSION
How do you want to leave a legacy on earth? We think about this with every step of building our brand. Serves by L.A. extends beyond a clothing brand; it's about making a difference in the world and leaving a lasting impact on others. Our journey continues off the court. We never stop dreaming, and want to serve forward the ambition to dream big for others. This is why a portion of our proceeds goes towards Hamptons Community Organization, to inspire kids to dream bigger through sports. Wearing the right clothes, together we will serve the world.
