The athleisure market has entered a new era one defined not only by comfort and performance but by elevated design that transitions seamlessly from workout settings to daily life. This movement, known as studio to street dressing, is reshaping how consumers think about activewear and how brands create for the modern woman.
Consumers now expect their leggings, performance tops, skirts, and layers to deliver more than function. They want clothing that looks polished enough for errands, casual meetings, dinner plans, or travel while still offering the technical qualities needed for movement based activities.
Why Studio to Street Is Dominating the Market
Lifestyle evolution
Hybrid work and flexible schedules have softened the divide between traditional wardrobes. People want clothing that adapts to many environments without needing to change outfits throughout the day.
Demand for elevated essentials
Luxury basics and minimal design are trending across fashion, creating space for athleisure brands to introduce refined silhouettes, premium fabrics, and neutral palettes.
Growth of low impact fitness formats
Pilates, barre, sculpt classes, and padel have all surged in popularity. These workouts naturally pair with sleek, streamlined apparel that transitions easily into real life wear.
A more intentional consumer mindset
Shoppers are becoming more intentional and choosing fewer pieces with higher quality and greater longevity. Versatility adds value and reduces waste.
Brands to Watch The New Wave of Athleisure
While legacy labels remain influential, the athleisure space is being energized by newer or rising star brands. These labels resonate with consumers who want style, comfort, and modern design and many share the minimal, elevated lifestyle aesthetic that continues to dominate the category.
Here are a few that stand out right now:
Adanola
Known for affordable, minimal, and versatile basics, Adanola has become a go to for shoppers who want everyday athleisure without overspending.
Set Active
This brand continues to trend thanks to its mix and match sets and clean, simple design. Set Active has built a strong community that loves a capsule wardrobe approach to activewear.
CSB
A rising favorite among influencers, CSB offers soft, clean, feminine leaning pieces that work for both studio settings and everyday lifestyle dressing.
F P Movement
Loved for trendy, comfortable sets that blur the line between gym and lifestyle outfits. Their pieces feel fashion forward while still being easy to move in.
Elwood
Originally rooted in skate and streetwear culture, Elwood is having a strong resurgence. Their relaxed fits, organic cotton driven fabrics, and effortless everyday silhouettes make them an unexpected but powerful player in the studio to street space. Their elevated basics complement the growing desire for clean, comfortable, unfussy athleisure.
What This Means for Athleisure Brands
Brands that thrive in this new landscape are:
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designing pieces that read as ready to wear with clean lines and thoughtful construction
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using premium fabrics that remain comfortable throughout many hours of wear
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prioritizing colorways that fit both movement and lifestyle environments
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telling stories through lifestyle content rather than traditional performance messaging
Studio to street dressing is not a passing trend. It reflects how people live today and how they want their wardrobe to function for them.
Next, Serves by L.A. will be shaping the way!
